Publishia Digital

Industry insights

Published case studies from Meta, Google and HubSpot on the exact methods we use — server-side tracking, AI-driven campaigns and connected CRM.

These are public case studies published by the platforms themselves. The brands featured are not Publishia Digital clients. Figures are quoted as published; follow each source link for the full study.

Public case study · Meta for Business

Axis Max Life Insurance

Insurance · India · A/B test, 3–31 December 2024

Meta Advantage+ salesConversions API

The challenge

The insurer wanted its Meta campaigns to bring in better leads more efficiently, not simply more of them.

What they did

It ran a controlled A/B test: the same Advantage+ sales campaign with and without the Conversions API sending server-side signals back to Meta.

The takeaway

Better data in, better results out. Server-side tracking is the first thing we fix in every account.

How we apply this Source: Meta for Business
Cost per acquisition−0%
Cost per lead−0%
Quality leads+0%

Figures as published by Meta for Business.

Public case study · Meta for Business

Nespresso

Retail & FMCG · United Arab Emirates · 1 September – 12 October 2025

Meta Advantage+ salesVideoCarousel & collection ads

The challenge

Launching a limited-edition range with The Weeknd, Nespresso needed awareness among younger coffee drinkers — and sales, not just attention.

What they did

A full-funnel plan: artist-led video for reach, then an Advantage+ sales campaign with carousel and collection formats, letting Meta's AI handle audiences, budget and placements.

The takeaway

Pair strong creative with Advantage+ structure, and measure incrementality — not just last-click sales.

How we apply this Source: Meta for Business
Return on ad spend0.0×
Incremental transactions+0%
Purchase intent+0.0 pts

Figures as published by Meta for Business.

Public case study · Think with Google

L’Oréal Thailand

Beauty & skincare · Thailand · Published February 2025

Google Performance Max for MarketplacesSearchShoppingYouTube

The challenge

L’Oréal’s dermatological beauty division needed to reach high-value shoppers and send them to its Shopee Mall stores for Cerave, La Roche-Posay and Vichy.

What they did

AI-driven Performance Max for Marketplaces campaigns across Google’s Search, Shopping and YouTube inventory, pointing each brand to its marketplace store.

The takeaway

Performance Max rewards clean product feeds and clear value signals — the groundwork we set up before scaling.

How we apply this Source: Think with Google
Sales uplift+0%
Earned per $1 on Google Ads$0
ROAS, highest brand0×

Figures as published by Think with Google.

Public case study · HubSpot

Casio UK & Ireland

Consumer electronics · UK & Ireland · Results from one financial year

HubSpot CRMMarketing automationEmailHubSpot Ads

The challenge

With a home-built CRM and a separate automation tool, Casio couldn’t follow a prospect from first contact to closed sale.

What they did

It moved marketing, sales and data into one CRM, then automated lead nurture, abandoned-cart emails and ad audiences from that single source of customer data.

The takeaway

When ads, CRM and follow-up share one view of the customer, fewer leads slip through the cracks.

How we apply this Source: HubSpot
Customers+0%
New contacts+0%
Net revenue from email£0m+

Figures as published by HubSpot.

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